Blog
Latest Posts
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My nearly-famous open letter to Apple
October 30th, 2016
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This terrible toilet can teach us everything about great UX design
September 4th, 2016
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Naming something? Forget “McBoatface’s law” at your peril
March 29th, 2016
Featured
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Help, I’m confused! What’s the difference between ‘brand voice’, ‘tone of voice’, ‘verbal identity’?
December 26th, 2025
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The 7 things you absolutely must know about tone of voice
October 31st, 2025
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List of fish
September 30th, 2021
Tone of Voice
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Tone of voice - the ultimate level-up for your copywriting skills
February 2nd, 2026
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What are tone of voice guidelines? (and why they’re important)
January 26th, 2026
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Help! I’ve been asked to run a tone of voice workshop
January 8th, 2026
Copywriting
The Notices
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The Infinite Library of Babel
October 14th, 2019