Blog
Latest Posts
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John Simmons: the man who changed the words
August 2nd, 2019
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The 5 genius out of office auto-replies that will turbo-charge your personal brand this summer
July 9th, 2019
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The invisible voice
April 25th, 2019
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Why I’m happy for Voicebox to ’give away all my secrets’
January 24th, 2019
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Monzo: the bank that likes to smiley
November 1st, 2018
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A brand's tone of voice is a powerful ‘nudge’.
October 12th, 2018
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The age of Innocent is over
July 19th, 2018
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Listen. I can’t play the trumpet
May 23rd, 2018
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Don’t call me a ‘takeaway cup’
May 19th, 2018
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Storytelling should be more like project management. Yes, really.
July 29th, 2017
Featured
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Help, I’m confused! What’s the difference between ‘brand voice’, ‘tone of voice’, ‘verbal identity’?
December 26th, 2025
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The 7 things you absolutely must know about tone of voice
October 31st, 2025
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List of fish
September 30th, 2021
Tone of Voice
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Tone of voice - the ultimate level-up for your copywriting skills
February 2nd, 2026
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What are tone of voice guidelines? (and why they’re important)
January 26th, 2026
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Help! I’ve been asked to run a tone of voice workshop
January 8th, 2026
Copywriting
The Notices
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The Infinite Library of Babel
October 14th, 2019