I’m the founder of That Explains Things, a language strategy studio that helps brands find their voice, tell their stories, and explain their things. Which led to creating Voicebox, the ‘simple-yet-sophisticated’ method for nailing a brand’s tone of voice, and the 11 Primary Voices mental model. I have newsletters: Tone Knob shares examples of brands with their tone of voice really dialled in; and The Notices is about words, ideas, living well and, um, things I notice. My latest book On Reading ‘might change how you read forever’. This introduction was meant to elegantly capture the essence of my stuff. But I think it might be a list of fish.
Voicebox contains everything you need to nail your brand’s tone of voice: from research and workshops, to creative exploration and writing your guidelines. Find your voice. Speak to the world .
‘Simple, entertaining and infinitely re-readable, this little book has liberated me from habits and assumptions I didn’t even know I had.’ Robert Poynton. Author of Do Pause.